Good ol' Rubio's, originally known as Rubio's Fish Tacos then Rubio's Baja Grill and now as Rubio's Fresh Mexican Grill, has recently introduced two new shrimp tacos: the Salsa Verde Pan-seared Shrimp Taco and the Smoky Red Chile Hand-battered Shrimp Taco. One grilled, one fried; one in a flour tortilla, one in a corn tortilla; one with salsa verde, one with a full-bodied red chile sauce reminiscent of Soho Taco's chile de aceite sauce; both with cabbage and lime. I'll have one of each, please. Rubio's seems to have done intensive item testing recently and these two passed the test and are now available at all locations. If you like shrimp and you like tacos and you are near a Rubio's then these are worth trying out.
After starting out as a small homespun chain where you could get a discount if you wore a Pesky t-shirt Rubio's got more corporate and cookie-cutter over time but is now reversing that trend by hand-battering all its fish tacos (except the grilled ones of course), putting a focus on sustainable seafood, and introducing daring new flavors, even more of which are yet to come...
UPDATE: Here is a video of chain founder Ralph Rubio demonstrating how a test item of theirs, the Mango Habanaero Ono Taco, is put together:
And here is a combo plate with that taco, which was pretty good, along with another test item, the Spicy Serrano Fish Taco, which was even better:
Click here or on any image above to be taken to our Rubio's complete flickr photo album.