Monday, June 09, 2008

El Pollo Loco Grilled Chicken Sandwich


Starting today El Pollo Loco is introducing a new Grilled Chicken Sandwich. Not a terribly inspired name this sandwich is really a torta and I presume if you went to an El Pollo Loco and asked for the new torta all the workers would know what you were talking about . . . and they would probably be glad you used the name that should've been the official name. Read all about the Grilled Chicken Sandwich at the Fast Food Maven blog.

3 comments:

  1. I agree: dumb name. I mean, every restaurant has a "grilled chicken sandwich" -- you'd think they'd want to emphasize that it's different.

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  2. And it takes longer to say than "torta."

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  3. Torta Chicken Sandwich... the only proper, ideal, and most positive revenue generating name... period.

    ps. i've tried it... it's delicious!

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