Starting today El Pollo Loco is introducing a new Grilled Chicken Sandwich. Not a terribly inspired name this sandwich is really a torta and I presume if you went to an El Pollo Loco and asked for the new torta all the workers would know what you were talking about . . . and they would probably be glad you used the name that should've been the official name. Read all about the Grilled Chicken Sandwich at the Fast Food Maven blog.
I agree: dumb name. I mean, every restaurant has a "grilled chicken sandwich" -- you'd think they'd want to emphasize that it's different.
ReplyDeleteAnd it takes longer to say than "torta."
ReplyDeleteTorta Chicken Sandwich... the only proper, ideal, and most positive revenue generating name... period.
ReplyDeleteps. i've tried it... it's delicious!