Taco bell® embarks on largest expansion of beverage menu in company history with six UNIQUE flavors
As
the First National Quick Service Restaurant to Offer Manzanita Sol®,
Taco Bell Brings Fans More PepsiCo® Beverage Options at Select
Restaurants
Including: SoBe® Lifewater™ Yumberry Pomegranate, Mtn Dew Sangrita
Blast, Diet Mtn Dew® Baja Blast and More
IRVINE, Calif., Jan.
17, 2014 – The brand that brought its fans exclusive products
like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos is about to help
beverage buffs “Live Más®” even more while they sip.
With a
51-year history of Quick Service Restaurant (QSR) industry firsts, Taco
Bell® announces yet another as the first national QSR to offer the
crisp apple-flavored “Manzanita Sol®” – a classic flavor that has
crossed borders. This will also be the first time that “Diet Mtn Dew®
Baja Blast™” and the citrus-infused punch of “Mtn Dew Sangrita Blast”
have ever been offered in any form.
The
brand’s PepsiCo® partnership – a collaboration that has led to Taco Bell
being one of Mountain Dew’s largest national customers – continues with
six new beverages being added at select locations starting immediately
and expanding nationally through 2014. The three new carbonated soft
drinks are: “Manzanita Sol®,” “Diet Mtn Dew® Baja Blast™” and “Mtn Dew
Sangrita Blast.” The three non-carbonated drinks include two bold
flavors from Brisk: the tropically-inspired “Brisk®
Mango Fiesta,” and a new refreshing mix combining Brisk Iced Tea and
Lemonade, as well as zero-calorie and nutrient-enhanced “SoBe®
Lifewater™ Yumberry Pomegranate.” Suggested prices will be $1.39 (16
oz.), $1.49 (20 oz.), $1.69 (30 oz.) and $1.79 (40 oz.)
at participating locations.
“We
hear how fanatic our customers are about Mtn Dew Baja Blast, and this
inspires us to continue introducing exciting and exclusive beverages to
Taco Bell fans,” said Taco Bell Chief Marketing Officer, Chris Brandt.
“Beverages – like many of our food items – can be enjoyed on-the-go,
which fits our fans’ lifestyle to get more out of every day. We really
want to develop beverages that are as unique, tasty and portable as our
food.”
A key
element in the brand’s ongoing 10-year growth plan to double the
business, these new flavors and Taco Bell’s continued innovation in
specialty beverages extend the snacking day part for the brand. To that
end, the brand also launched Happier Hour® in 2013 – $1 Loaded
Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations – and this value offering will continue for Taco Bell fans in 2014.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service
restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos,
gourmet inspired Cantina Bell® Menu and lower calorie
Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways
such as its Feed The Beat® music program and nonprofit organization, the Taco Bell
Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000
restaurants across the United States that proudly serve more than 36 million customers every week.
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