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Monday, November 01, 2010


The Carts are Rolling in for the Foodie Craze

Costa Mesa CA – September 29, 2010 - It's not a food truck. It's a food cart! CARTCHELLA, the nation's first mobile food festival will be rolling into Halecrest Park in Costa Mesa on Saturday, November 6th. From 11pm – 6pm attendees can enjoy food from around the globe, all served from carts. The event is also set to include live entertainment from local bands, an array of unique vendors, and a wide selection of adult beverages. The event is sponsored by Rasta Taco, GRN Events, and Greer's OC.

Event organizer, Chrissy Gray of GRN Events expects Cartchella to be a roaming food cart festival. "We are setting up the event in Orange County to begin, but eventually would like to see it move from county to county. We are excited about the people we have working on Cartchella…a true one of a kind event!"

Wanting to fill a void in the "foodie craze" as an alternative festival opposed to the current food truck phenomenon, Mario Melendez, founder of Rasta Taco, conceived the event. "Many people seem to forget it started with a food cart and evolved to the food truck. Food carts, much like Rasta Taco's, have been completely overlooked. We aim to fix that."

All net proceeds from the event will benefit the Rob Machado Foundations, as well as the Kaiser Woodland Schools Foundation in Costa Mesa. The funds received will be used for faculty enrichment, facilities improvements, cutting-edge technology for state of the art teaching, and targeted program enhancements identified by the school Principals & testing results.

Entrance to the event is free and tickets for food will be available at the event site through volunteers from Kaiser Elementary School. Donations can also be made to Kaiser Elementary or GRN Events. For local companies wanting to be a part of the event, Cartchella is offering food cart and vendor booth space, both of which offer ongoing visibility within the local community. Please contact Mario Melendez at 949.842,6936, or visit for further information.

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UPDATE: Here's some pictures of the event:

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1 comment:

Hula Girls Shave Ice said...

Thanks Mario for Cartchella and a fun day of good music, good food and good times! Can't wait to see what's next!
Hula Girls Shave Ice